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What should a very large company with many different business units do for their mission statement? Report an Error The mission statement should be one
What should a very large company with many different business units do for their mission statement? Report an Error The mission statement should be one with marketing myopia. They do not need a mission statement. They should create a mission statement for each separate business unit. They should survey consumers about what their mission statement should be. They should try to create a generalized mission statement to cover all units
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