Question
What should be the right mix of distribution outlets for Longchamp? Should they continue to expand their flagship store footprint or refocus on wholesale accounts?
What should be the right mix of distribution outlets for Longchamp? Should they continue to expand their flagship store footprint or refocus on wholesale accounts? What should be the role of outlet stores and e-commerce, and how should they be best managed?
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Answer Determining the right mix of distribution outlets for Longchamp requires a strategic approach that considers market dynamics customer preferences brand positioning and operational capabilities ...
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Statistics For Business Decision Making And Analysis
Authors: Robert Stine, Dean Foster
2nd Edition
978-0321836519, 321836510, 978-0321890269
