What should Brent do? Why? Brent Jones is a manager at Anderson Advertising, leading a team of
Fantastic news! We've Found the answer you've been seeking!
Question:
What should Brent do? Why?
Transcribed Image Text:
Brent Jones is a manager at Anderson Advertising, leading a team of four people. Brent's team has just wrapped up their last project for one of the firm's main clients, and Brent is trying to decide what project to tackle next. Brent and his team have been doing well this year, and they are all hoping for a good year-end review, possibly including a raise for everyone. Two projects have made their way to Brent's desk, each from major clients. The first project requires the inclusion of a multi-media component, utilizing a significant amount of technologic savvy. It would be an opportunity for Brent's team to demonstrate their mastery of cutting-edge systems and formats for clients wishing to appeal to the Internet generation. The second project is more straight-forward, but will require a clever, creative approach, at which Brent excels. Brent is a talented copyrighter, more so than any other member of his team. Brent knows that if he chooses the first project, his team as a whole will have a chance to impress the client and upper management. If he chooses the second assignment, he will have a chance to demonstrate his personal abilities on a high-profile project. Brent has been at Anderson for many years, and he feels that it is his time to move up the executive lad- der. Both projects are on immediate deadlines, so Brent must make a choice and pass the other project on to another team. Brent knows that if he chooses the creative project, he'll have a better shot at advancement, but at the expense of the good of his team. Brent doesn't want to be that kind of manager-he needs his team to trust him, and he wants them to believe that he has the team's interest at heart when making critical decisions. He knows that the team could do a great job on the first project, and everyone could share in the success. Brent Jones is a manager at Anderson Advertising, leading a team of four people. Brent's team has just wrapped up their last project for one of the firm's main clients, and Brent is trying to decide what project to tackle next. Brent and his team have been doing well this year, and they are all hoping for a good year-end review, possibly including a raise for everyone. Two projects have made their way to Brent's desk, each from major clients. The first project requires the inclusion of a multi-media component, utilizing a significant amount of technologic savvy. It would be an opportunity for Brent's team to demonstrate their mastery of cutting-edge systems and formats for clients wishing to appeal to the Internet generation. The second project is more straight-forward, but will require a clever, creative approach, at which Brent excels. Brent is a talented copyrighter, more so than any other member of his team. Brent knows that if he chooses the first project, his team as a whole will have a chance to impress the client and upper management. If he chooses the second assignment, he will have a chance to demonstrate his personal abilities on a high-profile project. Brent has been at Anderson for many years, and he feels that it is his time to move up the executive lad- der. Both projects are on immediate deadlines, so Brent must make a choice and pass the other project on to another team. Brent knows that if he chooses the creative project, he'll have a better shot at advancement, but at the expense of the good of his team. Brent doesn't want to be that kind of manager-he needs his team to trust him, and he wants them to believe that he has the team's interest at heart when making critical decisions. He knows that the team could do a great job on the first project, and everyone could share in the success.
Expert Answer:
Answer rating: 100% (QA)
Brent should talk to John about his issues John may not have been aware ... View the full answer
Related Book For
Posted Date:
Students also viewed these general management questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
Using real employed samples, multiple field studies indicate that fat women experience more negative outcomes than fat men. In one study conducted by Steven Gortmaker and colleagues and using over...
-
The disk of mass mo rests on the surface for which the coefficient of static friction is A Determine the largest couple moment M that can be applied to the bar without causing motion. Given: mo = 45...
-
Consider the following frequency table of observations on the random variable X. Values 0 1 2 3 4 Observed Frequency 24 30 31 11 4 (a) Based on these 100 observations, is a Poisson distribution with...
-
The following data are from the current accounting records of Crest Company: The president of the company is concerned that the company may be in violation of a debt covenant that requires the...
-
How much would you have to invest today to receive: a. $15,000 in 8 years at 10 percent? b. $20,000 in 12 years at 13 percent? c. $6,000 each year for 10 years at 9 percent? d. $50,000 each year for...
-
GTECH Inc. has a capital structure that is 35% common equity and 65% debt. The stock's beta is 1.15, the required return on the market is 14.8%, and the risk-free rate is 2.2%. The bonds make...
-
In problem 8.16, a college chemistry instructor thinks the use of embedded tutors will improve the success rate in introductory chemistry courses. The instructor carried out a hypothesis test and...
-
Lebanon is currently facing both a foreign debt crisis and a banking crisis. What is the difference between the two? Discuss their implications for Lebanon. How can Lebanon recover? How does Lebanons...
-
e. A cumulative daily abnormal return (CAR) is the sum of daily abnormal returns over a certain time period. For example, 5-day cumulative daily abnormal turn (CAR++1,++5) is the sum of daily...
-
In regard to objectives & issues in a marketing plan, what are Walmart's current issues that it faces in meeting its objectives....Please provide sources..... here are a few paragraphs describing...
-
1. Identify the following equations as standard form or vertex form. a) y = -3x + 8x - 10 b) y = 2(x-5) + 12
-
Suppose you are using SOFR discounting (use zero rates implied by SOFR to discount payments). For this problem, all the swaps feature semiannual payments, and all swap rates are expressed per annum...
-
7) The pump discharges water at B at 0.05 m/s. If the friction head loss between the intake at A and the outlet at B is 0.9 m, and the power input to the pump is 6 kW, what is the difference in...
-
TASKS: 1. To create a simple java program for getting the following output: Depreciation Value of BMW 7 Series used for 2 year(s) with 72.6% is from $87,795.00 (2020) to $ 63,739.17 (2022)...
-
When a company has a contract involving multiple performance obligations, how must the company recognize revenue?
-
How is the financial statement of a not-for-profit organization different than that of a profit-oriented company?
-
On November 15, 2013, Nizker Ltd., a Canadian company that follows IFRS, entered into a firm commitment to purchase inventory from a European supplier for 250,000, which will be paid in euros upon...
-
Tians owns all the share capital of Veronisi. The following transactions relate to the period ended December 31, 2013. 1. On January 1, 2012, Tians sold a motor vehicle to Veronisi for $15,000. This...
-
Unlike the consumption of private goods, the consumption of public goods is both _________ and _________.
-
In the case of either external benefits or external costs, buyers and sellers are receiving the wrong signals: The apparent benefits or costs of some actions differ from the _________ benefits or...
-
Because producers are unable to collect payments from all who are benefiting from the good or service, the market has a tendency to _________ goods with external benefits.
Study smarter with the SolutionInn App