What should Rose Partyware should do.Include a Porter's 5 Forces industry analysis (threat of entry, buyer power, supplier power, threat of substitute, intensity of rivarly) for Rose Partyware, Inc. Justify the strength of each force, and the attractiveness (or lack of it) of an industry in terms of its profitability.Whenever you are working with porter's five forces it will be helpful to indicate whether the forces are operating at a 'high', 'moderate' or 'low' level. For example, If capital requirement is high, then threat of entry is low (=high barriers to entry) because large capital requirement makes industry unattractive. In contrast, If capital requirement is low, then threat of entry ishigh (=low barriers to entry) because lesscapital requirement makes industry attractive.Elaborate onthe specific recommendation andrisk mitigation strategies.

Tom Rose hated to go to a meeting with ice cream on his pants. But Rose Partyware's after school party-a monthly gesture of goodwill to the local community and, not incidentally, a field trial for products the company was developing had confirmed his suspicions that one of the new ice-cream bowls was just too shallow. The five-year-old who had demon- strated that fact had been sitting right next to him. So here he was getting ready to listen to a major presentation, with paper towels in his hands. "Go ahead, Cassie," Tom said to his mar- keting director. "It'll dry or harden-or some thing. Thankfully, it's my last meeting of the day!" He could tell that Cassie Martin was excited about the presentation she was going to make to the top management team. Tom had person- ally recruited her about a year ago to spearhead the biggest strategic initiative in Rose's history: the launch of a branded line of party ware. In fact, it was the first time a company in the party goods industry had contemplated a branding effort, at least in the 30 years Rose had been in business. Party Lines Rose manufactured a wide variety of paper goods-plates, bowls, cups, napkins, table- cloths, favors, crepe-paper streamers, and so forth-for birthday and holiday parties and other social events. Tom's uncle, who had worked for one of the largest paper companies in the United States, had started Rose in the 1970s. He had personally driven the company's growth until eight years ago, when he died sud- denly, victim of an automobile accident. A few years before the tragedy, Tom had joined the company-never expecting to stay long. He was freshly graduated from a liberal arts college and intended to work for a year