What should the relationship between a company$$s website and a company$$s social media platforms be$?$

Select answer from the options below

Websites and social media platforms should have different areas of emphasis so customers experience the brand in a variety of ways.

Social media platforms should drive traffic to company websites and vice versa.

Social media platforms should drive customers to company websites.

Social media platforms and company websites should have the same content and information, but they don$$t need to be connected.