What situation may the landlord be convinced to share the costs of leasehold improvements? List disadvantages of a home-based business? List the business expenses that can be written off with a home-based business. What does a unique selling proposition (USP) state? Which term refers to the impression of your business created in the minds of potential customers by everything you do? What are the main consideration when deciding on a site? What refers to the general geographic area where a business can be found, expressed as a neighborhood or municipality, or even a region of the country? What does market potential measure in relation to a product or service? Define direct and indirect competition. Which of the following refers to the "product" in the marketing mix? Define demographics. Which pricing strategy targets upper-income customers and is useful for upscale markets or hard-to-get items