Question
What sorts of behavioural biases can be manipulated to: a. Encourage customer online purchases on a website? b. Encourage Canadians to save more for retirement?
What sorts of behavioural biases can be manipulated to: a. Encourage customer online purchases on a website? b. Encourage Canadians to save more for retirement? c. Encourage individuals to give up a bad habit?
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International Business Competing in the Global Marketplace
Authors: Charles W. L. Hill
11th edition
1259578119, 978-1259578113
