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What specific elements of the hunger games catching fire transmedia storytelling would you reuse to promote the subsequent movie, the Hunger Games: Mockingjay part 1?
What specific elements of the hunger games catching fire transmedia storytelling would you reuse to promote the subsequent movie, the Hunger Games: Mockingjay part 1? what elements would you change? Why? Be specific in your response.
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Transmedia storytelling for a franchise like The Hunger Games offers a plethora of opportunities to engage audiences across various platforms For promoting the subsequent movie The Hunger Games Mockin...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
