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What strategies can multinational corporations employ to effectively manage diverse cultural, political, and economic factors across various geographic regions while maintaining a cohesive global strategy?
What strategies can multinational corporations employ to effectively manage diverse cultural, political, and economic factors across various geographic regions while maintaining a cohesive global strategy?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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