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What strategy did Arch West (Frito Lays VP of Marketing) suggest to the board about introducing Doritos to areas? Why was that innovative at the
What strategy did Arch West (Frito Lays VP of Marketing) suggest to the board about introducing Doritos to areas? Why was that innovative at the time? Why did the board initially not want to introd
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Operations Management
Authors: William J. Stevenson
11th Edition
978-0073525259, 0073525251
