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What term describes the process of gathering, interpreting, and using information about a product or service before making a purchase decision? brand loyalty post purchase
What term describes the process of gathering, interpreting, and using information about a product or service before making a purchase decision? brand loyalty post purchase evaluation consumer perception
What term describes the process of gathering, interpreting, and using information about a product or service before making a purchase decision?
brand loyalty
post purchase evaluation
consumer perception
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