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What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages? What has peer-reviewed research revealed about the implications of emotion-based persuasive

  • What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?  
  • What has peer-reviewed research revealed about the implications of emotion-based persuasive messages? 

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Emotionbased persuasive messages have been extensively researched in the field of communication psychology and marketing Several theories and models have been used to investigate the effectiveness and ... blur-text-image

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