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What to do ? Identify the top 5 finance apps ( e . g . , Venmo, Zelle ) based in the United States that
What to do
Identify the top finance apps eg Venmo, Zelle based in the United States that offer payment services. Investigate the marketing strategies they have implemented and how they have positioned themselves in the competitive market to promote their services. For example, although Venmo was a widely used payment app in the US Zelle emerged and captured a significant market share. Despite offering similar services to Venmo on a fundamental level, Zelle was still able to dominate. Therefore, thorough research into the marketing campaigns of these apps is necessary to understand their success.
Find all the creative marketing campaigns they did
Marketing strategies
How they positioned themselves
What was the communication
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