WHAT TO EXPECT THIS WEEK How might Ethelo achieve greater financial sustainability with their climate focused products and services when serving smaller municipalities? Section 1-Define the business model of a municipality. Emphasize the qualities that make this model unique. Section 2-Define the business model of a for-profit consultancy that wants to provide services to municipalities. Emphasize the qualities that make this model unique. . Section 3-Compare the two business models-where do you see potential for conflict between these two types of business models? Section 4-What "best practices" can you find to address the differences between these two different business models in a way that is profitable for the consultancy? In other words, what should Ethelo do to ensure it provides a quality service for the municipality, while still making a profit?