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What two important metrics do marketers use to evaluate profitability? Multiple Choice gross margin and marketing expenditures customer acquisition and continuing sales to established customers

What two important metrics do marketers use to evaluate profitability?

Multiple Choice

gross margin and marketing expenditures

customer acquisition and continuing sales to established customers

customer acquisition and individual customer profitability

new lines of business and individual customer profitability

continuing sales to established customers and new sales from expanding markets

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