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What type of exploratory research would you suggest in the fol-lowing situations? a. A product manager suggests development of a nontobacco cigarette blended from wheat,
What type of exploratory research would you suggest in the fol-lowing situations? a. A product manager suggests development of a nontobacco cigarette blended from wheat, cocoa, and citrus. b. A research project has the purpose of evaluating potential names for a corporate spin-off. c. A human resource manager must determine the most important benefits of an employee health plan. d. An advertiser wishes to identify the symbolism associated with cigar smoking
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