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What type of innovation requires a change to an existing product or service that shifts a market and creates a competitive advantage? Eco - innovation
What type of innovation requires a change to an existing product or service that shifts a market and creates a competitive advantage?
Ecoinnovation
Disruptive
Breakthrough
Sustaining
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Retailing Management
Authors: Michael Levy, Barton A Weitz
8th Edition
0073530026, 9780073530024
