what type of market entry strategy do you recommend for burger time?

Burger Time, a fast food restaurant based in Dallas, Texas, has more than 5,000 locations across the United States. Bud Harris founded the restaurant in 1965 and the restaurant's popularity provided steady growth and expansion to new cities. You have been working at Burger Time for many years as Executive Vice President of Business Development and Mr. Harris values your opinion. Recently Mr. Harris approached you and Executive Vice President, Courtney Lewis, about expanding Burger Time overseas. Mr. Harris feels Burger Time has saturated the U.S. market as revenues have remained stagnant for the last several years. New menu items have spurred temporary growth, but Mr. Harris feels that sustained growth can only occur if Burger Time is introduced to a new market. He is anxious to see revenue growth soon. Mr. Harris has asked you to research expansion options for foreign locations in China. He knows the Chinese market is enthusiastic about Western brands and he wants to expand there. Your initial research reveals that there are two options that are most viable for Burger Time. The first option is franchising, which would allow for quick expansion and revenue generation. Further, Burger Time's popularity in the U.S. would allow for a substantial franchising fee and royalty percentage which would provide the revenue growth that Mr. Harris is looking for. However, franchises offer little control beyond the initial training and marketing and advertising assistance. The second option is for Burger Time to open new foreign locations as wholly owned affiliates. This direct investment offers full control of operations and profitsS, but requires large capital investments initially. Next 27