1. What type of market structure is Toyota Australia operating? What are the features of this market? What challenges does this market structure pose for the company
2. What factors are affecting the profitability of Toyota Australia? Which side of the market are they related to? Which of these factors can the company control to improve profitability? What strategy would you suggest to improve the profitability?
3. What should Toyota do? Should it wait for demand and cost conditions to improve, or should it exit the market? Give reasons