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What type of strategy does Starbucks have? What sets it apart from its rivals? What is there about the company's strategy that can lead to
- What type of strategy does Starbucks have? What sets it apart from its rivals? What is there about the company's strategy that can lead to a sustainable advantage?
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Essentials Of Strategic Management The Quest For Competitive Advantage
Authors: John Gamble, Arthur Thompson, Margaret Peteraf
5th Edition
1259546985, 978-1259546983
