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What types of promotion does your Coca-Cola emphasize in its international markets? Do they differ from those used in its domestic market? What kinds of
- What types of promotion does your Coca-Cola emphasize in its international markets? Do they differ from those used in its domestic market?
- What kinds of distribution channels are being employed in your Coca-Cola's international markets?
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Supply Chain Logistics Management
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
5th Edition
1260547825, 978-1260547825
