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What types of resource-oriented metrics should a company such as Svedka Vodka use on their marketing dashboard? How should Svedka Vodka measure marketing effectiveness?How could

What types of resource-oriented metrics should a company such as Svedka Vodka use on their marketing dashboard? How should Svedka Vodka measure marketing effectiveness?How could the use of resource-oriented metrics improve Svedka Vodka's marketing performance? How could Svedka Vodka use resource-oriented metrics to develop strategies for an advertising and promotion campaign?

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