Question
What variables do you think would be most appropriate in segmenting these consumer markets, and why? a.breakfast cereals b.kitchen appliances c.tablet PC's
What variables do you think would be most appropriate in segmenting these consumer markets, and why?
a.breakfast cereals
b.kitchen appliances
c.tablet PC's
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
