Question
What variables other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over
What variables other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over these variables?
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Economics of Strategy
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
6th edition
978-1118273630, 111827363X, 978-1118319185
