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What variables other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over
What variables other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over these variables?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
