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-What was the nature of Wedgwood's competitive advantage? Strategic Positioning Intra-Firm Value Chain & Strengths/Weaknesses Analyzing Willingness to Pay -How did he leverage this competitive

-What was the nature of Wedgwood's competitive advantage?

Strategic Positioning

Intra-Firm Value Chain & Strengths/Weaknesses

Analyzing Willingness to Pay

-How did he leverage this competitive advantage internationally?

Relevant management capability & experience

Global vs adaptive products

-What was the impact of Wedgwood's management practices?

Ethical considerations

How stakeholders are affected

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