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-What was the nature of Wedgwood's competitive advantage? Strategic Positioning Intra-Firm Value Chain & Strengths/Weaknesses Analyzing Willingness to Pay -How did he leverage this competitive
-What was the nature of Wedgwood's competitive advantage?
Strategic Positioning
Intra-Firm Value Chain & Strengths/Weaknesses
Analyzing Willingness to Pay
-How did he leverage this competitive advantage internationally?
Relevant management capability & experience
Global vs adaptive products
-What was the impact of Wedgwood's management practices?
Ethical considerations
How stakeholders are affected
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