What was the primary advantage of Zoom's strategy to enter the online video conferencing marketplace as an adept follower of rivals such as Skype, WebEx, and GoToMeeting?

Multiple Choice

• rapid market evolution (due to fast-paced changes in either technology or buyer needs) gave second movers the opening to leapfrog a first mover's products with more attractive and affordable next-version products.
• opportunities existed for a blue-ocean strategy to invent a new industry or distinctive market segment that created altogether new demand.
• technological change in this market was slow, and fast-following rivals encountered great difficulties in leapfrogging the pioneers with next-generation products of their own.
• The pioneers underestimated the market demand for online video conferencing.
• The costs of pioneering in the online video conferencing market were much lower than being a follower and major learning/experience benefits were accrued to the pioneer.