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What was the primary cause for Blackberry's decline as per the lecture notes? Expensive devices Inability to innovate Centering positioning around security and neglecting usability
What was the primary cause for Blackberry's decline as per the lecture notes?
Expensive devices
Inability to innovate
Centering positioning around security and neglecting usability
Poor customer service
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Sport Marketing
Authors: Windy Dees ,Patrick Walsh ,Chad D Mcevoy ,Stephen Mckelvey ,Bernard J Mullin ,Stephen Hardy ,William A Sutton
Fif Edition
1718201583, 978-1718201583
