Question
What was the primary objective of the marketing research team? How can market researchers gain insight into the value propositions and offerings that lead to
What was the primary objective of the marketing research team? How can market researchers gain insight into the value propositions and offerings that lead to high customer loyalty?
This question is based on the case study of Shiva Tourist Dhaba
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
