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what ways can strategic communication and messaging coherence enhance brand perception and stakeholder engagement in multinational corporations ?
what ways can strategic communication and messaging coherence enhance brand perception and stakeholder engagement in multinational corporations ?
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Strategic communication and messaging coherence can enhance brand perception and stakeholder engagement in multinational corporations in several key w...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
