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What were Nike's key sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes?
What were Nike's key sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes? O a Ob Oc Od Nike leveraged vertical integration Subcontractors became partners rather than competitors Adidas labor costs per shoe were roughly 60 times greater than Nike's when Nike emerged as the world leader in athletic footwear Nike focused on footwear and athletic apparel
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