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What were the conditions that led to the launch of the Always Getting Better campaign and turnaround at Ryanair? Would you characterize this as a
- What were the conditions that led to the launch of the "Always Getting Better" campaign and turnaround at Ryanair? Would you characterize this as a radical transformation or incremental change? Why?
HBR case study : Ryanair :Can a leopard change its spots ?
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Managing Technology In The Hospitality Industry
Authors: Michael KasavanaJohn Cahill
5th Edition
0866122966, 9780866122962
