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What were the critical success factors in the theme park industry? How did Ocean Kingdom perform on these parameters? 2. Analyse theme parks as recreational

What were the critical success factors in the theme park industry? How did Ocean Kingdom perform on these parameters?

2. Analyse theme parks as recreational products: How severe was the threat of imitation to Chimelong's Ocean Kingdom and how should this challenge be resolved?

3. Did Ocean Kingdom have any sustainable competitive advantages over its competitors? If so, what were they and if not, why not?

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