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What were the key factors that contributed to Uber s phenomenal market success? What was Uber s customer value proposition? What role did Uber s
What were the key factors that contributed to Ubers phenomenal market success? What was Ubers customer value proposition? What role did Ubers pricing play in its ability to attract riders? Is surge pricing fair? What alternative strategies could Uber use to balance supply anddemand
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ISE Entrepreneurship
Authors: Robert Hisrich, Michael Peters, Dean Shepherd
11th International Edition
1260565629, 1260565621, 1260564068, 1260564061, 9781260043730, 1260043738, 978-1260565621
