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What were the most important issues that shaped the companys management method? Given their historic position in the market, based on superior quality, craftsmanship and
- What were the most important issues that shaped the companys management method?
- Given their historic position in the market, based on superior quality, craftsmanship and exclusivity, how should the company position itself strategically?
- How can the company reconcile its accounting methods with a more focus niche strategy?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
