What were the specifics of the financial predicament that Media General found itself in at the time of the case (early 2012)? What factors have led to this situation? Relative to how the relevant segments have fared per McKinsey, how well have the company's individual business units (i.e. Newspapers, Broadcasting and Digital Media) performed? Financially speaking, how much of the negative performance of the Newspaper segment can be explained by the Tampa Tribune? From both strategic and financial perspectives, does it make more sense to keep Media General together or split its business units apart? Be specific and address any synergies among the business units