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What would a brief SWOT analysis of this approach to market research be. Big data article: http://www.predictiveanalyticsworld.com/patimes/changing-the-retail-sector-with-big-data/6960/

What would a brief "SWOT" analysis of this approach to market research be. Big data article: http://www.predictiveanalyticsworld.com/patimes/changing-the-retail-sector-with-big-data/6960/

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