What would be a good list of keywords for creating a purchase ad that will increase landing page activity thats associated with a customer profile that fits:

• 21-28 years old male
• Single
• Full-time employee
• Average disposable income
• Values style and functionality
• Spends free time reading the news and working on projects for his start-up
• Needs a messenger bag that can protect his laptop and work documents without compromising style

AND:

• 28-37 years old female
• Married with children
• Part-time employee
• above-average disposable income
• Values simplicity and space
• Spends free time at the beach with her family
• Needs a messenger bag or tote that can carry all of her beach essentials and childrens' toys