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What would be a great way to explain a typical analysis of Apples INc. giving an internal environment ( SWOTT) and external environment ( Porter's

What would be a great way to explain a typical analysis of Apples INc. giving an internal environment ( SWOTT) and external environment ( Porter's Five e Forces) in order to analyze its electric car project How would I use a "fit" analysis to provide details to senior leadership to review.

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