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What would be a meaningful KPI for a marketing organization? Average daily attendance (ADA) Operational cash flow (OCF) Return on investment (ROI) Sales qualified leads

What would be a meaningful KPI for a marketing organization? Average daily attendance (ADA) Operational cash flow (OCF) Return on investment (ROI) Sales qualified leads (SQL)What metric would be included in a Learning and Growth category in a balanced scorecard? Reduce number of product defects Reduce carbon footprint Number of employee training hours Increase sales

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