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What would be an effective way to measure consumer brand associations? a. Survey fans using a fan identification scale. b. Ask fans how many of
What would be an effective way to measure consumer brand associations? a. Survey fans using a fan identification scale. b. Ask fans how many of the sport brand's licensed products they've purchased. c
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
9th edition
1305958675, 978-1337525299, 1337525294, 978-1305958678
