Question
What would be an incident in which a famous person wore or used a product (not as part of a paid endorsement or ad) and
What would be an incident in which a famous person wore or used a product (not as part of a paid endorsement or ad) and it caused a buying frenzy. How it affected members of the supply chain?
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Contemporary Logistics
Authors: Paul R. Murphy, Michael Knemeyer
11th edition
132953463, 2900132953466, 978-0132953467
