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What would be the criteria for deciding on the best advertising appeal for a product?
What would be the criteria for deciding on the best advertising appeal for a product?
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There are many factors to consider when choosing an advertising appeal for a product Some of the cri...
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International Economics Theory and Policy
Authors: Paul R. Krugman, Maurice Obstfeld, Marc J. Melitz
9th Edition
978-0132146654, 0132146657, 9780273754091, 978-0273754206
