What would be the retailing principle that compelled Tony Hsieh to ship merchandise that was grotesquely underpriced when he could have just cancelled the orders?

a. Every online sale is a legal sale, a contract between consumer and retailer.
	b. It would maintain customer satisfaction.
	c. It would have cost more to settle in court.
	d. The dollar amount lost is only retail, not wholesale.
	e. The loss would be made up in future sale