What would by the critical issue here and the relevant client. how can I explain the entering from an OD consulting. ??

ENTERING

After spending some time analyzing Harley Davidson's performance we realized that the primary issue that the firm faces is the firm's resistance to change and to innovate its products. The denial of acceptance to focusing on the young market will be affecting the company to succeed over other competitors on the domestic market. Implementing the adequate strategy will enable our client to meet its targets and achieve its goals.

Harley Davidson's brand name, company reputation and the relationship that the firm has with its customers within the US, are resources that the firm must take advantage of to target the focus group on the domestic market. An effective decision from management of what innovative products to launch is a key factor that will lead the company to achieve a competitive capability that will attract new and young riders attention. We suggest that the company exploits its actual resources and incentivizes not only its product development department, but all employees to develop ideas for new products that offer technical advances, and distinctive features that differentiate its products from other firms without losing its identity. A business level strategy focusing on product differentiation will enable our client to increase the benefit on its outputs relative to the Japanese companies' motorcycles. Before taking a decision the firm must evaluate if the product meets the demands of the focus group. The objective is to create economic value and create the perception of advantage over its target market by offering uniqueness and innovation, so its customers prefer Harley Davidson's motorcycles over other competitors' products.