What Would You Do? 1. Don' t require Spitzer connectors" to reveal their affli- ation with the corporate word-of-mouth marketing campaign. They dont have to recommend a product they don't believe in. Require that Spitzer participants reveal their ties to the corporate marketing program right up front before they make a recommendation. 2. Instruct Spitzer participants to reveal their participa- tion in the corporate marketing program only if directly asked by the person they are talking to about the client's products. 3. What Would You Do? 1. Don' t require Spitzer connectors" to reveal their affli- ation with the corporate word-of-mouth marketing campaign. They dont have to recommend a product they don't believe in. Require that Spitzer participants reveal their ties to the corporate marketing program right up front before they make a recommendation. 2. Instruct Spitzer participants to reveal their participa- tion in the corporate marketing program only if directly asked by the person they are talking to about the client's products. 3