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what would you suggest the lays brand to have done differently to achieve their objectives and why?
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Diversify Product Portfolio Lays could consider expanding their product range to cater to changing consumer preferences and dietary trends This could ...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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