What you need to produce for the assignment: a three thousand word report including two sections.

 1: Website Development In section 1 of  report you should demonstrate the following:

• A clear description of the brand and critical understanding of the market sector and audience.

• An evidence of knowledge for website creation (here you should be able to demonstrate basic skills for developing a webpage and critique on choices made throughout).

• A consideration of design and content (with reference to the UX and Content Marketing).

• An integration and critical reflection on best practices for user-centred design. • Reflection on web site development, learning outcomes and future intent.

DIGITAL MARKETING & ANALYTICS:

 2: Digital Marketing Strategy In section 2 of your report you should include the following:

• Explain how analytics tools can be used for measuring relevant criteria for the website. Recommend key metrics which can be used to monitor the success of the website

 • Outline recommendations for using social media as part of the digital marketing strategy.