What-if analysis - the question is: Tropicana is interested to run a display for their regular 64oz item and lower price to $1.60.

They are offering a discount which results in a gross margin of .27. What is the expected

profitability (holding all other prices constant, i.e., set to average values and assuming that no

other feature or display is held). (please use the data given in the picture) (this is marketing analytics)

MKT 382 - Marketing Research only make changes to red cells Estimates regression parameters SKUDescriptionConstantdisp1feat1Log(price1)Log(price2)Log(price3)Log(price4)TropPrem643.4105764730.017867450.680325312.536822190.0384467850.553951850.0535414280.0404122951TropPrem965.2359709090.0217874130.3034774090.3290718631.5685837590.0491747950.0311828290.112558232TropReg645.6609929960.3171607460.9767395041.1698513431.0340315644.2771244561.4488099820.04856943MinMaid646.2959410650.1988232690.8998540690.5131702120.2423837070.6017687532.6912232680.56128691Dom640.5951496840.2817939960.6590307940.0985261151.6636743881.0508255511.1025402463.24161236 MKT 382 - Marketing Research only make changes to red cells Estimates regression parameters SKUDescriptionConstantdisp1feat1Log(price1)Log(price2)Log(price3)Log(price4)TropPrem643.4105764730.017867450.680325312.536822190.0384467850.553951850.0535414280.0404122951TropPrem965.2359709090.0217874130.3034774090.3290718631.5685837590.0491747950.0311828290.112558232TropReg645.6609929960.3171607460.9767395041.1698513431.0340315644.2771244561.4488099820.04856943MinMaid646.2959410650.1988232690.8998540690.5131702120.2423837070.6017687532.6912232680.56128691Dom640.5951496840.2817939960.6590307940.0985261151.6636743881.0508255511.1025402463.24161236