What's a brief explanation of the findings and implications of the data identified in the IFE below for Dick's Sporting Goods?

	Strengths	Weight	Rating	Weighted Score
1	Holds a significant 30.8% of market share in the Licensed Sports Apparel Stores industry based on revenues- 30.8% (IBIS, 2022)	0.10	4	0.40
2	Owns & operates 20 different brands such as Golf Galaxy, Calia, Field & Stream, and Public Lands	0.04	3	0.12
3	Partnership with Nike in DSG mobile app, giving athletes access to exclusive product, experiences and content. (Annual Report, 2021).	0.02	3	0.06
4	Strong omni-channel platform & fulfillment capabilities utilizing in-store experience knowledgeable staff to drive sales (Annual Report, 2021).	0.10	4	0.40
5	High level of customer satisfaction - scored 38 on NPS and with 73% of customers stating they are loyal customers of the company. (Comparably, 2022).	0.06	3	0.18
6	Good returns on capital expenditures - 19.5% in last 12 months for an increase of 3.4% above the average returns. This is a measure on the firms ability to create value for all its stakeholders. (Finbox, 2022).	0.03	3	0.09
7	Accomplishment qualifies for inclusion in the Fortune 500 - has over seven hundred locations	0.02	2	0.04
8	Workplace diversity	0.06	3	0.18
9	The horizontal and/or vertical integration can increase the control over whole value chain	0.05	3	0.15
10	Competent and committed human capital can act as a powerful source of competitive advantage	0.04	2	0.08
	Weaknesses	Weight	Rating	Weighted Score
1	Lower profit and revenue growth than competitors (IBIS, 2020).	0.05	2	0.10
2	Heavily reliant on sales from Nike and Under Armour who account for 32% of net sales. (David et al., 2020).	0.09	4	0.36
3	Lower number of storefronts in the Western United States (ScrapeHero, 2022).	0.04	3	0.12
4	Fewer fishing & hunting lines compared to competitors (David et al., 2020).	0.02	2	0.04
5	Poor financial management and a lack of cash management may be costly.	0.04	3	0.12
6	Need more investment in new technologies	0.03	3	0.09
7	Investment in R&D lags behind industry leaders.	0.05	3	0.15
8	High cost of replacing existing experts	0.03	3	0.09
9	High rate of staff turnover at the lowest levels.	0.10	4	0.40
10	Poor project management practices	0.03	3	0.09
	Total IFE Score	1.00		3.26